Lessons remembered—learn from leaders where tomorrow’s opportunities and threats lie.
By Steve Murray, publisher
From 2006 to 2015, no REAL Trends top 100 ranked brokerage grew more than Mike Prodehl’s firm. Through three different, sizable acquisitions, the firm grew over 252 percent. REAL Trends caught up with Prodehl to find out what circumstances led them to lead all major brokerages in growth through a very difficult period.
Your CRM should be the hub of all things technology in your brokerage. It should be the glue that ties your sales associates to your firm and provides so much value that sales associates aren’t afraid to share their contacts. Most importantly, having a feature-rich CRM positions sales associates and teams for growth.
Agents share what they most need from their firm’s office space.
By Deirdre LePera, Director of Business Development
Many real estate brokerages have faced a reconfiguration of their office space in the last 10 years, whether it was to keep the doors open during the recession or keep up with attracting talent during the housing recovery.
Find out how the current tech trends can change your business in the coming years.
When people think they made a good decision, they are usually happy with their sales associate and will refer him or her. How do you help them get to that point?
By Larry Kendall, author of Ninja Selling and chairman of The Group, Inc.
What is a good decision? Most would agree that a good decision is one where the person is happy with that decision 30 days later and would make the same decision again. When people think they made a good decision, they are usually happy with their sales associate and will refer him or her. When they think they made a bad decision, they will often blame their sales associate and may feel they were sold. It is in our best interests (and theirs) to help people make good decisions. Good decisions are key to repeat and referral business.
How does one truly define value? According to the IRS, the standard of value is Fair Market Value, which is defined as “the price at which the property would change hands between a willing buyer and a willing seller when the former is not under any compulsion to buy, and the latter is not under any compulsion to sell, both parties having reasonable knowledge of relevant facts.”