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3 Features You Want on Your Real Estate Website

Is your real estate website the best it can be? To answer that question maybe you should ask yourself this: Does my website bring value to potential clients? In today’s world, it’s not about aesthetics or experience; it’s about what your website can do. Consider adding these three features to make your real estate website more effective.

MoveEasy

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Let’s be honest, the process of moving is a drag. From lifting heavy furniture to waiting around for the cable guy, no one likes the unglamorous side of moving into a new home. MoveEasy is an online platform that you can install directly onto your website. Once set up, your clients will be able to access an easy-to-use dashboard for all their moving needs! Clients are able to do things like compare and choose from a variety of top-rated moving companies, apply for a new driver’s license, update vehicle registration, and personalize a week-by-week check list customized to their unique moving experience. Real estate agents are also able to recommend their preferred vendors – such as painters and electricians – to clients directly from their site.

A Proper Blog

Banging out a few posts that only describe your services or experience isn’t going to cut it. You need to create an editorial calendar to schedule posts that give your visitors relevant information they can use, such as e-books, infographics, long-form content, and articles – tell them about the current trends in the housing market or job growth in certain areas that you represent. It’s also important to use internal links to connect pages within your website and to conclude each post with a call-to-action (CTA). There are many different types of CTA’s you can use to drive prospective clients into becoming leads.

YouTube

YouTube reaches more Americans than any other TV network. And considering that forty-three percent of people want to see more video content from marketers, it’s probably prudent that you create a YouTube channel for your site. Like your blog posts, you should upload videos consistently and make sure you’re providing content that potential clients would find interesting and informative. It’s also not a bad idea to categorize videos into various playlists, to make it easier for clients to find videos that apply specifically to their needs. You can click here to create your channel today.

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