When it comes to properly marketing your business, the internet can be complex, confusing, and downright intimidating. Using media monitoring tools are a sure way you can better manage your online presence. Here are a few media tools you can use:
This is a free service provided by Google that allows you to search for specific terms anywhere on the internet. Once search terms are found, Google Alerts will email you. You can set your alerts for once a day, once a week, or even in real-time. You may want to know who’s linking to your website or blog, or simply how much publicity you’re earning through your promotional efforts. It’s also a great way to interact with those who are mentioning you on the web.
This leverage sales navigator allows you to gain LinkedIn insight from anyone who emails you or vice versa. Use information, such as shared connections, experiences, and interests, in order to build a stronger relationship with potential clients or whomever you correspond with via Gmail.
Manage all of your social media marketing on a single dashboard. With this tool, you can schedule as many posts as you want to in advance, which takes away the inconvenience of posting every day. It also lets you see trends as they develop, track mentions and messages, and, using real-time analytics, gives you the ability to understand how your social content is performing.
You should always have a quick response time to comments on your business page, but you may not always be in front of your computer. With Pages Manager (a free app from Facebook) you can manage your Facebook business page from your smartphone. Stay responsive to anyone who comments or messages your business page while you’re away from the office.
Social Mention monitors over one hundred social media sites. You can use it to see what people are saying about you through hashtags, keywords, and sites, as well as gauge the influence of your social content through four categories: strength, sentiment, passion, and reach. It is a great way to listen to what’s going on in social media.
This media tool combines the world’s largest media database with multi-channel media monitoring and evaluation, as well as a comprehensive news archive. You can post to a search engine optimized newsroom that’s fully tailored to your brand, bringing traffic to your story (such as a new listing or blog post on job growth in your area), while making it easier for others to share.
There are a large number of other media monitoring tools out there that Realtors® can benefit from, but these six should be a pretty good starting point. Remember, media monitoring tools are absolutely key in marketing, measuring, and engaging with your target audience.