We are NC REALTORS®
The North Carolina Association of REALTORS® is now known as NC REALTORS®, which will be the primary name used to market to members, consumers, partners, and the public. The updated brand and identity reflects the association's vision to be more modern and relatable. People buy from people, and NC REALTORS® aspires for its members, partners, and staff to be viewed as people by consumers and the public. It's who they are, and it's the smart move.
The revised logo is a simple, contemporary version with modern fonts, updated colors, and a more consumer-friendly, compact shape. It reflects NC REALTORS®' stability and legacy as an association that is 39,000 members strong, and it solidifies its role within the community and industry. The primary color palette of red and blue color groups were confirmed during the discovery process, as they reflect powerful attributes NC REALTORS® and REALTORS® embody, such as energy, passion, and strength (red) and stability, intelligence, and trust (blue) - all of which support NC REAL TORS®' mission and role to be the voice of real estate in North Carolina. We hope you enjoy the new look, feel, and voice of NC REALTORS®.