Partner Webinar | AI and the Future of Real Estate Search: How You Can Stay Visible in a Changing Digital Landscape
September 16 @ 12:00 pm – 1:00 pm
Search behavior is evolving rapidly, and real estate is at the forefront of this transformation. Today’s buyers and sellers are increasingly relying on AI-driven platforms. From Google’s AI overviews to voice assistants and tools like ChatGPT to ask questions and receive direct, trusted answers.
We’ll explore how these changes affect real estate visibility online and what you can do to maintain authority in this shifting environment. This session introduces the concept of Answer Engine Optimization (AEO) and outlines practical steps you can take to improve your appearance in AI-powered searches.
Who Should Attend:
• REALTORS® who want to strengthen their online presence and credibility
• Brokers-in-charge seeking to provide digital leadership for their firms
• Marketing and operations professionals supporting visibility and client outreach
Cancellations: Cancellations may be processed online and will be accepted up to one (1) business day preceding each course. Course registration less a cancellation fee may apply. Refunds will not be granted to no-shows or last minute cancellations.
To cancel a class: Login to the NC REALTORS® website. Find your class under “Upcoming Events” on the Member Dashboard or by locating the class you want to cancel on the NC REALTORS® calendar. Under registration details, you will see an option to “Cancel”. On the following page, select “Submit Cancellation”.
NCR reserves the right to cancel/change any course at any time. If a course is canceled, you will be notified as soon as possible. You will receive either a full refund or, if rescheduled, you may transfer to the new date. NCR is not responsible for any out-of-pocket expenses (lodging, airfare, etc.) you may incur when a course is canceled or rescheduled.
Photography waiver: Portions of this course may be photographed, or audio/video recorded for various purposes, including reporting/promotion. By registering, you agree that NCR and/or anyone acting on their behalf may photograph or record by audio/video your attendance and involvement in any portion of the course. Furthermore, you agree that the NCR may use these photographs and/or recordings without additional approval or permission and without compensation.