Firm Name Required in Advertising

QUESTION: I know that as a real estate agent, I can’t run a “blind” ad when I am advertising real estate for someone else, but must I include both my name and the name of  my firm in the ad, or may I include one or the other?

ANSWER: Real Estate Commission Rule 58A.0105 provides that a broker “shall not advertise any brokerage services or the sale, purchase, exchange, rent, or lease of real  estate for another or others…without including in the advertisement the name of the firm or sole proprietorship with which the broker is affiliated.” So, to be in compliance with the Real Estate Commission’s rule, you must include the name of your firm in the ad.

The REALTOR® Code of Ethics hold REALTORS® to the same standard. Standard of Practice 12-5 of the Code provides that “REALTORS® shall not advertise nor permit  any person employed by or affiliated with them to advertise real estate services or listed property in any medium (e.g. electronically, print, radio, television, etc.) without  disclosing the name of that REALTOR®’s firm in a reasonable and readily apparent manner…” Thus, it would be a violation of both the Real Estate Commission Rule and  Article 12 of the Code of Ethics for you to run an ad for property or real estate services without disclosing your firm’s name in the ad. You would not have to include your  name, too, although you certainly could.

© Copyright 2010 - 2024. North Carolina Association of REALTORS®, Inc.

This article is intended solely for the benefit of NC REALTORS® members, who may reproduce and distribute it to other NC REALTORS® members and their clients, provided it is reproduced in its entirety without any change to its format or content, including disclaimer and copyright notice, and provided that any such reproduction is not intended for monetary gain. Any unauthorized reproduction, use or distribution is prohibited.

Filed Under: Advertising, Code of Ethics,